4 scientific secrets to make your blog posts interesting
SEO tips can only get you served🍳. To get picked🥂, your writing must match the piquant standards of the target audience.
Bloggers, I often say cheesy headlines with HD images are like nepotism in writing. It makes the introduction, grants you the stage, with goo-goo eyes glued to it👀. But if you meet them with content that’s hard to follow, they will rollover🙄.
Today’s readers are mercurial😺. To keep cashing in their attention cheques — your presentation, vocabulary, length needs to be perfect💞 for their choice.
The biggest injustice we do with our blogs is making them look the same. Consider music — It has seven scales 🎼🎼 for a reason. Each scale titillates a unique group of admirers.
Likewise, writing has levels. Each level stipulates expectations of different reader groups. In this blog, I’ll introduce you to said levels⬆️⬆️ and share tips to meet those expectations head-on.
Adhere to these pointers and watch how your writing hums along like a cigarette boat🚤- off the coast of Miami🔱:
Level 1 — Prosaic
What are Prosaic blogs?
Prosaic blogs are one of the hot🔥 items on this list, writing them could be very rewarding. The blogs belonging to this level are factual and non-opinionated. The author does not showcase powerful feelings😐 and states rudimentary definitions. These blogs answer the what- part of the question.
In Prosaic blogs, the author is free to not dive🚫 into sub sections.
Familiar examples would be BuzzFeed lists, DIY articles, newsfeeds, countdowns, or listicles.
How to write a Prosaic blog?
The target audience expects the blog posts to be well-formatted📐, precise, and quick to read🏎 — which means Flesch’s reading score¹ should be above 80. The optimal length is debatable, but it should be under 500 words or 10 points.
One should strive for a compelling hook² to rope reader in, alot depends on it . No transition³ is required to main content, jump straight to it. Readers dislike🥱😴 long contextual sentences, give it to them straight and in small sizes🥃.
The listicle is a popular format of writing, keeping this category alive🌈. It presents multiple facts or definite statements in numbered points. The finite size of the article comforts the reader. Try this presentation style to appeal to restless to audience.
Level 2 — Explanatory
What are Explanatory blogs?
The blogs in this category are factual but blandly opinionated. The author begins with a problem and goes into explaining its result or operation. Generally follows essay pattern — fact or definitive statement followed by an explanation.
In Explanatory, the authors imitate the references with a nicer presentation. They serve eager🧐 or inquiring readers. Answers the how — part of the question.
This category is currently under the weather🌪, amongst them all it doesn’t have many audiences. You should try avoiding it ❌ — work on content to move ↖️↘️ to adjacent levels.
The emergence of better video content affected the demand📉 for Explanatory blogs. Though it's wimpy, but it still serves the purpose of a quick revision. With time this trend will become its saviour.
Blogs explaining — technology, or gym exercises are a successful example for this category.
Recipe🧂🥗 blogs should be in Explanatory format, I hate reading about cooks👨🏽🍳 special day when they cooked the recipe, agree?
Exception — Tech Savvy 🏴☠️
Tech-savvy blogs adhere to the same format and nature but are unaffected🛡 by its declination. They have a growing loyalty📈 amongst the IT engineers’ groups.
Tech-savvy articles showcase solutions to IT/Tech problems. Often, solutions are self-referred to and backed by self-generated visual proofs. The authors have a tone bias towards their results. If you are techie, and interested in blogging explore this part.
How to write an Explanatory blog?
The target audience is neutral🤝 to a fault. They are believers🙌. Using blog outline as a hook is proven a trick in the book. Add a quick transition to main part. In Explanatory, the audience fixates on the demonstrable content. So, don’t put much effort expressing opinion.
Flesch’s reading score here should be above 70. The optimal length of the article should be under 800 to 900 words. You should use relevant visual aids to interpret. It impresses 🥺 readers and can be a page turner.
Level 3 — Explicate
What are Explicate blogs?
Explicate blogs are the man of the hour😎. They present firm opinions backed by verifiable facts or references. The author manifests an amalgamation of their experience and data, with an extreme bias.
More often than not, successful blog posts in this category are unconventional👩🎤🧑🏻🎤.
To succeed here, you need to present fresh content, something insightful. If the readers can spot plagiarism🤥 in ideas, they’ll exit and will carry over the grudge😖.
How to write an Explicate blog?
Target audience likes storytelling. Use your life experince to set up the hook and use facts or references in transition to main content.
The goal of these articles should be to provoke an emotion out of the reader🤖. So strive for a stirring thesis⁴ in the end. Lay the reader down with action-inspiring content. This practice keeps the reader coming back🏃♀️🏃🏽🏃🏻♂️ for more.
Flesch’s reading score here should be above 60. Try using avant-garde vocabulary while sharing from experience it makes writing more personable.
The optimal length of the article should be under 1000 to 1200 words. Use visual aids only when necessary. To impress✨ readers use illustration or landscape images.
Level 4 — Scholarly
What are Scholarly blogs?
It is an upcoming🚀 category towards which Explicate’s target audience is drifting. There is a rising trend to verify the content author is basing their opinion on, and that proof lies in Scholarly blogs. In the next two to three years, it will find its place in the winners podium🥇🥈🥉.
Blogs in this category are PURELY technical🔬. Like Explanatory blogs, they take up the how part of the question. But answers in details and depth. Unlike latter, it sources the proofs from published study material and researches.
The goal here is to cerebrally stimulate the sapiophiles🧠. It’s easier said than done because:
a) Author needs to be a better editor than a writer.
b) A very well-read audience on the subject look for rare, ground-breaking content.
How to write a Scholarly blog?
The target audience expects smart curation📜 of universal proofs that together explains the motion author🕵🏻♀️ has put in. Authors can add their research/experiment results to retain readers and build followship.
Again, blog outline works as a great hook. Transition should be only 200–300 words. Introduce ⚡️striking facts or relatable personal experience. This establishes confidence in readers and relate with your objective of writing. Deliberately introduce essential definitions before jumping to main technical content.
The thesis should contain a summary, best if you present it in a structured format, like a table. Also, the readers don’t respond to the authors’ opinions. So, don’t invest in motivating end🔇, but make sure it is conclusive🏁.
Flesch’s reading score here should be above 60. The tolerance for jargon and precocious thoughts is high but avoid overdoing it. The optimal length of the article should be under 1200 to 1500 words.
Good examples are blogs explaining how a car works, the genetics behind our hair color, or this blog is Scholarly.
Ending note📝
🆘 I would tell you to have a mixed portfolio of all the above categories in your blog. The popularity of categories is like fashion💄 — it is relative to time.
Each category has its powers🔮⬇. Use them all 🎰 to build a vast and loyal subscriber network.
It is remarkably effective for a writer to know the level of a blog post. For example, the level can decide whether we should include a topic in a blog post or not. It can also determine how much effort we should put into writing the blog post.
What do you think, does reading emoji’s delight readers? comment✍️⬇️ pls
References:
¹Flesch reading score: Flesch-Kincaid readability test
²Hook: How to write a Hook
³Transition: The functions and importance of transition
⁴Thesis: Thesis statements
